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Target - NYC Youth Pride
We know that Queer affirming spaces are places of genesis and possibility. Target & NYC Pride teamed up to create a virtual pride parade for all, allowing people to design their own avatars and let them loose in the virtual space/parade - sharing their creation and experience across all social channels.
Services
Design
Client
Target
Year
2020
Design You
Design the perfect representation of you to celebrate virtual pride. Choose from a series of body types, both human and non, then a skin color - real or imagined, and finally dress yourself in the Pride outfit that matches your vibe. Once you've created the perfect you, go dance, share and celebrate virtually.
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