Wendy's -
March Madness
As the Official Hamburger of March Madness and the Official Breakfast of March Madness - Wendy’s has been coming to Meta each year to think about how and where they can best extend their partnership into social.
Services
Creative Strategy
Client
Wendy's
Year
2024
Pairing our approach with P2P, we were able to devise a BAU vs. BAU+Multipliers test running from Selection Sunday all the way through the National Championship Game. We offered a wide range (ahem, menu) of Multipliers to choose from, in hopes
that we could find new ways to surprise and delight Wendy’s + basketball fans alike. Our ideas focused on building campaign-centric ideas where they could extend core assets into: Meta Moment Maker, AR Ads, Reels, Creators, Messaging, Threads.
AR Bobblehead Yourself
Transform yourself into a bobblehead with Wendy’s March Madness AR filter on Meta. This filter adds a fun twist to your experience, letting you engage with the tournament in a fresh, memorable way. Perfect for sharing your March Madness spirit in a light-hearted way. First is the mock-up we created to pitch the concept to the client, followed by the final filter which ended up being a bit more simple and stripped-down.
